ʻAʻā Hotel is a small, sustainably minded boutique hotel located in the Big Island of Hawaiʻi. The hotel offers a cozy, serene escape where guests can wind down and connect with the natural rhythms of the land. The name “ʻAʻā” refers to a type of rough, jagged lava that cools and hardens after flowing—symbolizing both the powerful origin of the land and the grounded experience they aim to offer.

ʻAʻā Hotel wanted an earthy, yet elegant, minimal logo that was grounded in nature, prioritizing authenticity and timelessness. 
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