Bare Bones S.C. is a well established soccer community in Denver, CO. They approached us with the need to redesign and expand their brand identity. Similar to many redesign projects, the immediate challenge was to revamp the brand, without loosing the identity previously built and recognized by the public.
The main goals with the redesign were to simplify the previous primary logo, expand the brand's identity, and evoke more credibility, whistle keeping it lighthearted and welcoming.
