"The Athlete" is a magazine dedicated to sharing stories of underground, misrepresented, and marginalized athletes and sports. Their mission is to highlight voices and experiences that are often overlooked by mainstream media, creating a platform where all athletes, regardless of background or sport, can be celebrated.
The Athlete needed a logo and brand identity that embodied this spirit of inclusivity, community, and urban culture, while also standing out as a modern, dynamic, and edgy publication.
